The Best Affordable Cosmetics Brands


The Best Affordable Cosmetics Brands

Cosmetics Drugstore cosmetic brands make beauty products like mascara, lipstick and nail polish affordable for those of us who prefer to not spend half of our paychecks on makeup. Some brands are better than others, but these are the best affordable cosmetics brands that stand above and beyond the rest while saving you a few bucks in the process.


Like all things, just because a brand of makeup is more expensive does not mean that the quality is better. You could be paying for enormous marketing costs that are passed to consumers. But it’s also true – especially with cosmetics – that it’s not worth getting an inferior product just to save a few bucks. As a rule of thumb, you never want to go with the absolute cheapest brands. Because of all of this, it’s often a good idea to do some research about affordable makeup brands before you make any purchases. Read the ingredient labels on the boxes – good cheap makeup brands have found ways to cut costs (on packaging, for example) without filling their products up with unnecessary chemicals or cheap ingredients.

Best Makeup Brands for Indian Skin Tones

Here are best face makeup products in India, makeup brands in India to trust, best makeup brands for all Indian skin tones:

#1. Maybelline

Maybelline is a makeup brand sold worldwide and owned by L’Oréal. It’s one of the most liked and reliable brands both nationally and internationally. Delivering quality products at a very affordable range. Maybelline offers a wide range of makeup starting from foundations to eyeshadows.

The FIT-Me by Maybelline has been a huge success both in India and outside. Fit-Me foundations and Maybelline mascaras have a strong reputation in the market and are even suggested by many popular makeup bloggers. How Maybelline keeps its users loyal is by launching new ranges of makeup and collaborations with celebrities every now and then. Their lipsticks and lip glosses are a favourite to many of their users.

#2. Makeup Revolution

This 28-year-old British company that makes makeup, skin care and hair care products. They have a lot of products to offer its users. A lot actually means a lot. They sell one of the widest range of beauty products and are constantly developing and launching new products at an affordable cost.

Available easily in India, it has products for all skin tones that there can be. With interesting chocolate shaped eyeshadow palettes to heart-shaped highlighters, they have the most affordable and versatile products that you could buy with ease.

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#3. NYX

NYX Cosmetics is an L.A based cosmetics company that is a subsidiary of L’Oréal. Named after Nyx, the Greek goddess of the night, the company was founded in 1999 and has been booming still. NYX Cosmetics is a makeup brand that’s been a staple for anyone who so obsessed with makeup on a budget for years.

NYX also offers a lot of cheap but very good quality dupes for high-end makeup products. Approved and praised by biggest YouTube makeup artists and bloggers, NYX is a brand you can blindly trust. With Nykaa, it’s easily available in the Indian market and was immediately loved by the masses.

#4. L’Oréal

L’Oreal is perhaps one of the most esteemed and bestselling brands in the world. The L’Oréal Group is the world’s largest cosmetics and Beauty Company. It concentrates on hair colour, skin care, sun protection, make-up, perfumes and hair care. If in doubt, look no beyond L’Oréal for both makeup and beauty products.

The L’Oréal infallible makeup range has been receiving a lot of positive reviews. Along with being affordable the infallible foundation even makes it to the top 5 drugstore foundations available in India. If you’re looking for A-Z of good quality makeup, your search can end at L’Oréal itself.

#5. Revlon

Revlon is an American cosmetic for skin care, fragrance, and Personal Care Company founded in 1932. The company offers an extensive range of high-quality colour cosmetics, skin care, hair care and hair colours.

Revlon goes as back into the past as Lakme does. I’m sure everyone has that one Revlon or Lakme lipstick lying around somewhere with them. They have a very colourful range of lip makeup which can be appreciated by us all at a very reasonable price.

#6. Lakmé

Lakmé is our Indian brand of cosmetics, owned by Unilever. It started as a 100% subsidiary of Tata Oil Mills, part of the Tata Group. A brand that almost makes us nostalgic, it’s one of the oldest brands of makeup used by Indian women.

Lakme keeps innovating and has come up with new and higher-quality products with ranges such as Absolute and 9 to 5 which were a big success. The Lakme 9-5 CC cream is a product many swear by. For anyone looking for basic makeup products which is really light on the pocket, Lakme is your brand of choice.

#7. L.A. Girl Cosmetics

This affordable luxury cosmetics brand, L.A. Girl Cosmetics puts a glamorous spin on beauty by creating new reliable products every now and then. This established brand is relatively new in India, thanks to the availability of makeup websites. L.A. Girl is known for the range of shades it’s offered in its foundations and concealers, along with colour correcting products too. If you have trouble finding the right shade for your skin or have very uneven skin with blemishes or acne, LA girl could come to your rescue.

#8. Faces Canada

Faces Canada is a 40-year-old Canadian makeup brand which is well established in India and can be available at your nearest departmental stores too. It has rapidly grown and sure is giving competition to the other prominent makeup brands in the Indian market.

Faces lipsticks, eyeshadows, kajal, lip glosses, etc are available in stores as well as on leading online shopping portals. Known for being used in assorted makeup kits for weddings, Faces lip crayons and Kohl being the most popular. Faces Canada has recently developed Urban Balance, a product range that protects your skin from the effects of pollution.

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#9. Sugar Cosmetics

Sugar Cosmetics is a relatively new German cosmetics brand that introduced themselves with their funky colourful packaging which is very appealing to the younger crowd.

Sugar cosmetics aims to make makeup to express oneself instead of makeup for need. Their sweet and sassy colour range is very attractive to young girls. Sugar lipsticks and lip crayons are known to have a fabulous texture and has already made fans.

#10. Rimmel

Rimmel London is another good quality affordable brand of makeup you should feel free to explore. Rimmel gives competition to high-end makeup brands when it comes to their popular 24H stay foundation. The mascaras by Rimmel are also recommended by many. If you’re willing to explore a new brand of makeup, Rimmel has decent options to offer you.

#11. Colorbar

Colorbar is one of the leading brands of colour cosmetics in India and is extremely popular among urban women. They’re known to produce international quality cosmetics that are innovative and are available in a wide variety of colours and a complete range of products for eyes, lips, face and nails for all occasions.

Colour bar is a very trustworthy brand as per its many loyal customers as well as beauty experts. Their eyeliners and primers are as of ultimate quality. Priced a little more than basic brands like Lakme, Colorbar is still a good quality budget buy.

Looking for more on budget buys? Find your niche at Fashion and Beauty community at SHEROES. Where you can not only find but also discuss everything from your favourite lip shade to the most reliable skin care products.